Kes meist ei unistaks rannast ja raamatust (ehk kuidas reklaamida lugemisiha)

This pocketbook with bikini tan lines is an ingenious print ad for Debolsillo Publishers (a subsidiary of Random House). The inconspicuous little label on the swimsuit modestly says, “THIS SUMMER, READ A BOOK.” It’s an extremely creative and concise way of creating a provocative tone without actually having a single woman photographed.
Ad agency Bassat Ogilvy of Barcelona proves with this ad that reading can be sexy, especially in the sun.